About Us
Nuberry Fruits aspires to be South Africa’s premier supplier of fruited, syrup, cereal-based, and smoothie preparations to the food industry. Our vision is built on a strong commitment to innovation, uncompromising quality, and exceptional customer service.
Vision and Mission
Our Vision is to be recognised as one of South Africa’s premier food companies, delivering nutritious, exceptional-tasting products that set industry benchmarks. We define “premier” by our ability to consistently deliver superior customer value through excellence in quality, service, and performance.
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Our Mission is to drive sustainable, profitable growth by fostering innovation, upholding the highest standards of quality, and building long-term partnerships through unwavering commitment to customer service and operational excellence.
Our Values
Service Excellence
Our customers are at the heart of everything we do. We exist to serve their needs and are committed to delivering exceptional value through responsiveness, reliability, and long-term partnership.
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Quality
Quality is the foundation of our business. We are dedicated to getting it right the first time, every time, through uncompromising standards and attention to detail.
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Integrity
We conduct our business with honesty, transparency, and ethical responsibility—without compromise and in every interaction.
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Efficiency
We operate with purpose and discipline, applying efficient and effective practices to consistently deliver on our commitments.
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Innovation and Creativity
We actively foster a culture of innovation and creativity, continuously seeking better solutions and new opportunities to add value.
Business Competitiveness
Since our inception in 2005, we have built a reputation for service excellence and superior quality. We are small enough to respond quickly to a changing market, yet large enough to consistently deliver on our commitments. Our team brings in-house skills, expertise, and experience, driving a culture of continuous improvement and ensuring “best in business” lead times. This combination of agility, capability, and dedication enables us to meet and exceed the expectations of our customers at every opportunity.
Food Safety Certifications and Quality Standards
At NuBerry Fruits, product consistency and quality are at the heart of everything we do. We begin by sourcing raw materials exclusively from trusted local and international suppliers, guided by stringent specifications, thorough supplier audits, and a robust incoming goods inspection process.
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Every fruit is carefully sorted to ensure only the finest ingredients enter our production process. Quality is continuously verified through comprehensive testing, including Brix, pH, viscosity, and detailed organoleptic assessments, alongside microbiological testing of every batch produced.
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Our commitment to excellence is reinforced by continuous monitoring of quality parameters and hygiene standards throughout our operations. As an FSSC 22000–certified company, NuBerry Fruits adheres to the highest global food safety and quality standards. Clear product specifications are provided, and Certificates of Analysis (COAs) accompany every delivery—offering our partners complete confidence in the integrity, safety, and consistency of our products.